When other firms in your industry are behaving unethically, how can you buck the trend and position your company to value ethical behavior? Why is that important? Will it damage your company’s competitiveness?

Interactive activity

11.1 Learning Outcomes:

Upon completion of this week’s activities, you will be able to:

• Analyze the ethical issues of a real-world organization’s relationships with consumers, employees, shareholders, and the community.
• Evaluate an organization’s strategies for the enhancement of ethical behavior and legal compliance.

11.2 Action Required:

Watch the short video in the following link and answer the questions that follows:

• The Coca-Cola Company Struggles with Ethical Crises

11.3 Test your Knowledge (Question):

When other firms in your industry are behaving unethically, how can you buck the trend and position your company to value ethical behavior? Why is that important? Will it damage your company’s competitiveness?

11.4 Instructions

Answer the question in test your knowledge section.

Post your answer for the question in the discussion board using the discussion link below (Week 11: Interactive learning Discussion)