Would you invest in TRIPBAM? What would be your current strategic priorities if you were Steve Reynolds? What would you do, specifically, to ensure that TRIPBAM becomes a viable company?

TRIPBAM

Read: TRIPBAM: Leveraging Digital Data Streams to Unleash Savings

(The article can be accessed here: https://aisel.aisnet.org/cgi/viewcontent.cgi?article=3977&context=cais you can also read the PDF version which is attached at the end.)

Discussion:

After reading through the article, you should find that this is a very different type of online travel agency.

1. Would you invest in TRIPBAM? Justify your answer.
2. What would be your current strategic priorities if you were Steve Reynolds? What would you do, specifically, to ensure that TRIPBAM becomes a viable company? Justify your answer.