JOU 120 FINAL EXAM- multiple choice

PART II

Short Answer.  Instructions Briefly identify or define any twenty from the below forty  questions. Worth a potential of three points each. Telegraphic style is acceptable here.

  1. Mass Communications
  2. Digital Media
  3. According to class lecture, what is the difference between a newspaper and a magazine?
  4. According to class lecture, what is the difference between advertising and public relations.
  5. Muckraking
  6. Libertarian Theory of the Press
  7. Helen Jewett and Rosina Townsen
  8. Philo T Farnsworth
  9. Jazz Journalism
  10. Defamation
  11. Social Responsibiity
  12. Objective Reporting
  13. The Importance of the First Amendment to this course.
  14. List four criteria of Newspaper Excellence in a Western nation.
  15. Marshall McLuhan
  16. Mathew Brady
  17.  Areopagitica
  18. James Gordon Bennett Sr.
  19. Al Jolson and his relevance to this class
  20. Cyberbullying
  21. Stereotype
  22. 1833
  23. Gemeinshaft and Gesellshaft
  24. Hypothesis
  25. Theory of Cognitive Dissonance
  26. Qualitative and Quantitative
  27. Joseph McCarthy and Eugene McCarthy
  28. Yellow Journalism
  29. Technological Determinism
  30. Edward R. Murrow
  31. Two separate dates that can be argued to be the start of mass communication
  32. The effects of broad media reporting of assassination and mall shootings, according to Bird
  33. John Hinckley and his relevance to this course
  34. James Gordon Bennett Sr.
  35. Prior Restraint
  36. Al Jolson
  37. George Gershwin and to which period does he belong?
  38. Louis Armstrong and to which period does he belong?
  39. Holography
  40. The Harlem Renaissance

PART III

Instructions:  Answer all the following multiple choice, true-false questions. You must indicate the numbers from which you choose.  And remember, “When you get there, there isn’t any there there.”  — G. Stein   Worth one point each.

  • Name the communication scholar who claimed that reading printed words has changed the way we think.
  1. Steve Jobs
  2. Michael Schudson
  3. George Gerbner
  4. Marshall Mcluhan
  • Unsolicited e-mail advertising us known as _________.
  1. Newsgroup
  2. Spam
  3. Junk ads
  4. None of the above
  • Which is a key feature of the open-source movement?
  1. Certain criteria must be met before users can access the information.
  2. Information is freely available to anyone so everyone can share in the benefits
  3. Information is freely available but users are required to contribute either monetarily or technologically.
  4. None of the above

 

  • Books are significant because they:
  1. Are easily thrown away
  2. Have little to do with society at large
  3. Transmit cultural heritage from one generation to the next.
  4. Enforce the status quo in a society
  5. Yellow journalism is a style of sensationalistic reporting that grew out of a late nineteenth century newspaper war fought between Pulitzer and Hearst.
  6. Four main characteristics of newspapers as a mass media form are:
  7. Portable, predictable, accessible, cost effective
  8. Unpredictable, inaccessible, cost effective, portable.
  9. Portable, predictable, inaccessible, expensive.
  10. Expensive, inaccessible, stationary, unpredictable.
  11. Newspapers are significant because they:
  12. Have been the gold standard for news and information, offering comprehensive, detailed coverage about almost everything
  13. Maintain links to the cultural heritage of past generations
  14. Enforce a society’s beliefs, values, and ideological structures in a comprehensive way
  15. All the above
  16. The significance of the John Peter Zenger trial was that it established an important principle. What is it?
  17. The press should be allowed to print lies
  18. The press should be allowed to criticize government
  19. The press should not be allowed freedom of expression
  20. The press should be used for monetary gain, not for the greater good
  21. Yellow journalism, or the practice of sensationalist reporting, grew out of a publishing war between which two publishers?
  22. Ochs and Hearst
  23. Greeley and Pulitzer
  24. Day and Greeley
  25. Hearst and Pulitzer
  26. Newspapers’ dual identity stems from a central conflict between news media’s traditional watchdog role and what?
  27. The interest of the community in maintaining the status quo
  28. The business interests of the corporation that owns the newspaper, which want newspapers to turn a profit
  29. The interests of big business and government in controlling news media messages
  30. Its need to keep pace with current development in politics.

11  Nineteenth century magazines delved into a variety of topics open for public debate, such as the Civil War and Women’s issues.

12  The term “newsmagazines” was coined in 1923 by the founders of ________Henry Luce and Britton Hadden.

  1. Newsweek
  2. Time
  3. McClures
  4. The Nation

13   A production code developed in the 1960s implemented a system to warm moviegoers about the content of films they were about to see. This system is called a ________system.

  1. Classification
  2. Restrictive
  3. Blockbuster
  4. Ratings

14   (T/F) Radio serves small, highly targeted audiences, which makes it an excellent advertising medium for many kinds of specialized products and services.

 

15  The man credited as inventing the broadcasting network system was _______.

  1. David Sarnoff
  2. Guglielmo Marconi
  3. William S. Paley
  4. Edward R. Murrow

16  What do experts predict about the future of radio in a digital revolution?

  1. Radio will decline until it is only being heard on the Web.
  2. Radio will never use the digital technologists, and therefore, will be gone from the airwaves by the mid-twenty-first century.
  3. Radio is a viable, flexible medium that will continue to readjust itself to suit the needs of its audience.
  4. The proliferation of shock jocks and other distasteful programming will 37 The first patented electronic television was developed by:

17   (T/F) The basic idea behind inverted pyramid style is that the most important information in a story should appear first.

18   (T/F)  The reporters who broke the Watergate story were Woodwork and Silverstein.

19   (T/F)  The agenda-setting theory of media can be summed up as the press’ ability to highlight issues of importance to the public and the press in such a way as to influence the policy-making agendas of leaders and legislators is called agenda-setting theory.

 

20   A prepared handout provided to reporters in electronic form, video or on paper by an organization to summarize the “official” version of an event or situations is a __________.

  1. Spot news Continuing News  c. News Release   d. Developing News

21    ____________media are probably the best expressions of popular culture:

  1. Social News Public Affais   c. News   d. Entertainment

22   (T/F) A public relations campaign is an organized way of communicating carefully designed messages with specific meanings to target audiences that are important to the client.

 

23  The relationship between public relations and media is_______________:  that is, each depends on the other.   a. Symbolic  b. problematic  c. entertaining  d. nonexistent

 

24   The practice of influencing legislators to introduce or vote for measures favorable to the interests represented is called:

  1. editorializing b. lobbying  c. marketing  d. strategizing

 

25   (T/F) The political environment of the American media has two fundamental elements;  1) A guarantee of freedon of the press is clearly embodied in the US Constitution, and 2) that freedom is not absolute.

 

26   (T/F) The First Amendment to the US Constitution requires the press to be fair and responsible.

 

27   Why does slander differ from libel?

  1. Slander is a type of defamination that is spoken*
  2. Slander is an attack on a person’s character
  3. Libel damages property
  4. none of the above

 

  1. What was one great achievement of the Radio Act of 1927?
  2. The Federal Radio Commission was created
  3. Radio was established as a key mass communication medium
  4. It organized radio stations around the country
  5. none of the above

 

  1. What are the principal duties of the FCC?
  2. Allocating new broadcast radio and television stations and renewing licenses of existing stations
  3. Raising funds for small broadcasters
  4. maintaining good relations with broadcasters worldwide
  5. none of the above

 

  1. (T/F) Radio, television, cinema and the Internet enjoy just as much protection as print media.

 

EXTRA CREDIT

 

EC – 1 Cite the four musical forms that uniquely are an American contribution according to lecture.

EC –  2 What is the name of the author of your text and where does that author teach?

EC-    3 When the New York Herald moved uptown, (midtown now) where did it go?

EC –  4  Michael Parenti says that “Audiences usually do some perceptual editing when watching a movie or TV program, projecting their own viewpoint upon the performance.”  What communication theory does this support?

EC — 5   Who was Ruth Snyder and how and why did she die?

EC – 6  Dr. Bird spoke concerning the relationships/commonality among American assassins.  What was that relationship?  And, which communications theory would Bird’s argument support?

EC –  7  You were given the link to the journalism history major events produced at the University of Kansas.  This link was sent to you to study.   It was organized by decades.  Which decades?

EC –  8  When apprehended by an Oklahoma deputy sheriff,  Oklahoma bomber Timothy McVeigh was wearing a T-shirt with writing on it to commemorate  another assassin.  Who was the victim and what did the shirt say?

EC – 9  According to Dr. Bird the name of Marshall McLuhen’s book that nearly all college undergraduates where reading in the mid 1960s was Understanding Media. However, Bird quoted from a 1951 book of McLuhan that mentions prisoners looking at the news about their pending deaths. The First word in the book title was “Mechanical.” What was the second?____

EC  – 10   Who are Leslie Gore and Helen Reddy and how are they relevant to this course?

EC  – 11   Ten years ago, what kind of media were Adam Lanza, a victim of obsessinve/compulsive disorder and Asperger syndrome,watching the week before he shot and killed 26 people at Sandy Hook School in Newtown, CN?

EC – 12  Just before his execution, what kind of media was Ted Bundy watching that  he    blamed for the reason of slaughtering dozens of women?

EC –  13   Lyrics from ShowBoat and South Pacific were played in class to Illustrate what about Art and Social Change?

EC – 14  Stephen Sondheim’s musical The Assassins concludes with “Another National  Antheum.” Here are the lyrics.  Identify the narrator, define what the prize is, and also explain how the instructor linked this into the course materials

 

Well, there’s another national anthem,
And I think it just began
In the ball park.
Listen hard…
Like the other national anthem
Say to each and every fan:
If you can’t do what you want to,
Then you do the things you can.
You’ve got to try again!
Like they say,
You’ve go to keep on trying
Every day
Until you get a prize..