CASE STUDY
Jim Poss Case, pages 107-120 in the text His Company, Seahorse Power Company, is an engineering startup specializing in environmentally friendly methods of power generation.
Poss had designed and done initial test marketing of a trash compactor, designed to reduce the frequency and energy expense of trash collection. The case discusses the opportunity and the technology and poses the following questions:
- Apply the Timmons entrepreneurship framework (entrepreneur-opportunity-resources) to analyze this case
- Discuss Jim Poss’ fundraising strategies. What other options might be considered for raising the funds SPC needs? Is this a good investment?
- Discuss the growth strategy. What additional market(s) should Poss pursue?
