DISCUSSION QUESTION
Answer ALL questions The marks for each question are shown next to each question The total for Part A is 30 marks
Using the below globalization path diagram, explain what kinds of internationalization strategies that IKEA pursue and how they achieve competitive advantages in the marketplace. Please specifically explain the profit-driving mechanisms of strategies and clearly explain why you choose the strategy.
Discuss why born-global strategies are more prevalent than gradual international strategies these days . Also, please discuss benefits and challenges of pursuing born-global internationalization strategies compared to gradual internationalization strategies.
Answer ALL questions
The marks for each question are shown next to each question The total for Part B is 30 marks
Samsung Electronics often face the challenge and stickiness in knowledge transfer to the subsidiaries in other countries. explain what the main sources of stickiness are, why it happens, and provide solutions for each source of stickiness that we learned. Also, using the International Product Life Cycle (IPL) model, please explain how Samsung Electronics can achieve competitive advantages in the marketplace.
Emaar Properties wants to expand their businesses into the South Korean market. However, in dynamic emerging economies like South Korea, there will be institutional voids. Please explain what the institutional void is and give solutions about how Emaar Properties can effectively overcome the major sources of institutional voids that we learned. In addition, using the CAGE distance model, please evaluate each element of the CAGE model and give some advice for their successful international expansion.
