How did BWF use branding, promotion, and customer relationship management to communicate its value proposition? Did a business model based on the circular economy concept help BWF to achieve competitive advantage?

Strategic Management

Read the case “Better World Fashion: Circular Economy and Competitive Advantage”. In light of the case AND scholarly articles to support your analyses, answer the following questions. Clarifications: only use the case narrative

1. How did BWF position its products and target its market segments? Explain. [
2. How did BWF use branding, promotion, and customer relationship management to communicate its value proposition? Did a business model based on the circular economy concept help BWF to achieve competitive advantage?
3. In order to become a leading fashion brand, what do you recommend BWF do to strengthen its corporate and/or global strategies? Discuss in light of relevant chapters of the textbook.