ACTIVISION BLIZZARD

Read the case “Activision Blizzard” from Chapter 4 “Job Satisfaction” Page: – 115 given in your textbook – Organizational behaviour: Improving performance and commitment in the workplace (7th ed).  by Colquitt, J. A., LePine, J. A., & Wesson, M. J. (2021) and Answer the following Questions:

Part:-1

Assignment Question(s):

  1. If you think about the components of value-percept theory and job characteristics theory, where does “the product” fit in? How can the high satisfaction of Activision Blizzard employees be explained by those theories? (03 Marks) (Min words 150-200)
  2. Does it make sense to think of satisfaction as an aspect of industries, rather than jobs? Activision Blizzard employs a number of different employees in a number of different roles. Is there a reason to suspect, say, a quality assurance person at Activision Blizzard to be more satisfied than a quality assurance person in a typical manufacturing job? (03 Marks) (Min words 200-300)
  3. What role do hours worked play in job satisfaction? Do gaming companies have an obligation to help employees manage their hours, even when they are “in the zone” in their coding or even when product launch deadlines are looming? (03 Marks) (Min words 200)

 

Part:-2

Discussion questions: – Read Chapter 2 & 3 “Job Performance & Organizational Commitment” carefully and then give your answers on the basis of your understanding.

  1. Consider how you would react to 360-degree feedback. If you were the one receiving the feedback, whose views would you value most: your manager’s or your peer’s? (02 Marks ) (Min words 150-200)
  2. Which type of organizational commitment (affective, continuance, or normative) do you think is most important to the majority of employees? Which do you think is most important to you? (02 Marks ) (Min words 200-300)
  3. Can you think of reasons the increased diversity of the workforce might actually increase organizational commitment? Why? Which of the three types of commitment might explain that sort of result? (02 Marks ) (Min words 200-300)