Visit novica.com and unilever.com. Compare and contrast the two sites in terms of their marketing effectiveness. What does this case illustrate about the trade- offs between economic and social benefits in international business?

Discussion Essay

Answer these two question:

1. Visit novica.com and unilever.com. Compare and contrast the two sites in terms of their marketing effectiveness.
2. What does this case illustrate about the trade- offs between economic and social benefits in international business?

responds two posts.