Multiple Choice Quiz
Part II. Instructions: Succinctly define any thirty of the following thirty-four terms/queries. Telegraphic style is acceptable and do not write mini-essays! Everything must be recorded in your blue book! (Worth a maximum of two points each for a maximum of 60 points.)
- (T/F)The art of mass communication is much more difficult than that of face-to-face communication.
- (T/F) In research language, the communicator is known as the decoder.
- (T/F) Direct mail circulars can be considered to be part of the mass media.
- (T/F) Feedback is a term used to describe reactions between audience members exclusively.
- (T/F) The “typical” person is likely to be affected more strongly by the mass media than by social pressures, group associations, and the attitude of opinion leaders.
- (T/F) The Constitution of United States guarantees the freedom of the press but does not define responsibility of the press.
- (T/F) John Gutenberg introduced the editorial to the Western world.
- (T/F) Prior restraint means licensing or censorship before a message can be transmitted through mass media.
- (T/F) The Chinese invented the printing press, the kite, gunpowder and the compass before the West did.
- Your professor said that if he were limited to one word to describe New Media, what one word would he use? ______________
- According to lecture, what is Daniel Boorstin’s human pseudo-event?
- Fourth Amendment
- Fourth Estate
- The Difference Between Communications and Mass Communications
- List Four Theories of the Press; Which Category Are We In Now?
- What was the overarching thesis of the Megan’s Law lecture? (Hint – It has something to do with process.)
- What was the single world that Thomas Kuhn was named for.
- Who was Fritz Kuhn? (Hint, 1930 at MSG)
- Audience Noise — provide two examples
- “Gemeinshaft” and “Gesellshaft.” 1833
- Magna Carta and its meaning
- Martin Luther
- Martin Luther King, Jr.
- Penny Press
- To which theoretical school does Marshall Mcluhan belong?
- Hypothesis
- Gemeinshaft and Gesellshaft
- Specifically identify what the new form of American government was called directly following the American Revolution.
- List one of the Four Tentative Propositions of the Freedom of the Press.
- To what school or theory does George Gerbner belong?
- List the top five inventions in “The 50 Greatest Breakthroughs Since the Wheel, according to Atlantic Magazine.
- Regarding N.R. Kleinfeld’s October 4, 1995 New York Times article titled “The Country Stopped.” Why did it stop?
- For what reason was Steven Salita denied the faculty position at University of Illinois that had been promised to him when he left Virginia Tech?
Part III Instructions. Briefly any twenty of the following twenty-two questions. Be succinct. Clearly indicate which options you select, but do not rewrite the questions. Telegraphic style (condensed sentences without verbs) is acceptable here. (Worth a potential of two points each, for a possible combined total of 40 points.)
Which of the following is most true? Television is a (an):
- a) Medium
- b) media
- c) interpersonal means of exchange
Which started in New York City in 1833?
- a) Magna Carta
- b) Martin Luther
- c) Martin Luther King
- d) Penny Press
- e) First Amendment
What was the thesis of Marshall McLuhan’s The Mechanical Bride published in 1952 and which pages did Dr. Bird discuss in class?
List three examples of press control and First Amendment limitations.
( T/F) Feedback is a sender’s communication directly to the audience that indicates whether the message is getting through.
(T/F) The Industrial Revolution followed the Information Age which began in the late 1880s.
(T/F) In the first stage of mass communications intended meanings are decoded by production specialists, such as a news team, a film company, magazine staff, or a digital media team.
(Multiple Choice) Which of the following developed an early model concerning the Accuracy Principal?
- A.) Bird and Dennis
- B.) Carey and Goldstein
- C.) Weaver and Shannon
- D.) McLuhan and Lacey
- E.) Ferrari and Iacullo
- Which below is not true? Most professional communicators tend to assume that the majority in their audiences:
A) Has a limited attention span
B) Prefers to be entertained rather than enlightened
C) Quickly loses interest in any subject that makes intellectual demands
D) Is not multi-tasking at the same time.
E) All the above
- (T/F) For the most part, our society has defined mass communications as part of the private enterprise system and organizations that has the goal of making money for the owners.
- (T/F) The institutions of today’s communication media, sometimes called the “mass media” or “mass communication” are more economically stable than ever before.
- (T/F) The Digital Revolution is regarded by your readings and instructors as a transformation as important in human history as the invention of the printing press and moveable type.
- (T/F) The content of social networking sites, like YouTube or Facebook, as well as search engines like Google, Yahoo and Ask.com, are relatively stable and slow to change.
- (MC) Which one of the following is not a contribution of media function by media scholar Harold D. Lasswell in the 1940s
A.) Implementation of Marshall McLuhan’s Global Village
B.) Surveillance of the environment
C.) Correlation of the parts of society responding to the environment
D.) Transmission of the social heritage from one generation to another
- (T/F) Correlation of the parts of society, environmental surveillance, and social heritage transmission from one generation to another were media functions first proposed in the 1940s by which scholar?
A.) Melvin DeFleur
B.) Sherm Robbins
C.) David Sarnoff
D.) Harold Lasswell
E.) Al Wieboldt
- (T/F) The Robbins and Reis Multi-Step Flow Theory states that the mass media, along with other industries in Western societies, follow a deliberate policy designed by powerful economic and political interests to transform and dominate the cultures of other people.
- (T/F) Dr. Bird argued that, ironically, Harvard’s Sherman Robbins, who holds the DeWitt Clinton Chair of International Studies, coined the term “global village” and also ghost wrote Hillary Clinton’s book It Takes A Village To Raise A Child.
- (MC) In Lasswell’s outline for organizing research, answering the “who?” question would focus on
A.) the various media.
B.) message content.
C.) professional communicators.
D.) the audience.
- (MC) The magic bullet theory implied that the media had
A.) indirect but powerful effects on those who attend to them.
B.) direct but not very powerful effects on those who attend to them.
C.) direct, non-uniform and powerful effects on those who attend them.
D.) direct, immediate and powerful effects of a uniform nature on those who attend to them.
- (MC) Which of the following are considered demographic characteristics?
A.) Age
B.) Race
C.) Gender
D.) All the Above
- (MC) The “gentrification” of a neighborhood means the
A.) upgrading of homes.
B.) de facto segregation of neighborhoods.
C.) use of land covenants to prevent minorities from owning certain properties.
D.) movement of older citizens into neighborhood formerly populated by younger people
- Complete the Obituary Headline: “Earl L. Butz, Secretary of Agriculture felled by a __________remark, is dead at 98.”
Extra Credit:
EC- 1 Complete the following: “ ….establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to ______ ________ ______ ________.
EC – 2 What is now directly across the street where Megan Kanka lived in Hamilton Township, Mercer County, New Jersey?
EC – 3 Fill in the two blanks. From a CNN news story (and Bird), “Wisdom is found in our heritage, not in our ____ _____ .
EC – 4 (T/F) Suicide victim and Rutgers student Tyler Clementi jumped off the Bayonne Bridge.
EC – 5 Carl Jung; archetype
EC – 6 What type of crime did the Kefauver hearings investigate from 1950-1951? Dr. Bird used his as an example of what? (Hint: an estimated 32 million people watched these hearings in March 1951 and 72 per cent of the American public was familiar with them.)
