Marketing plan finished

Distribution

Where and how is the product /or service currently being sold to target customers?
III. Strengths, Weaknesses, Opportunities and Threat Analysis (list 3 or 4 different SWOT areas)

  • a. Strengths are internal capabilities that can help the company reach its objectives.
  • b. Weaknesses are internal capabilities that may interfere with the company’s ability to achieve its objectives.
  • c. Opportunities are external elements that the company may be able to exploit to its advantage.
  • d. Threats are current or emerging external elements that may possibly challenge the company’s performance.

IV. Marketing Strategy 4 P’s – (What logic does the company currently use and what would you do differently)

I. Product Strategy
II. Pricing Strategy
III. Distribution Strategy (Places)
IV. Marketing Communication Strategy (Promotion)