The Media and the Promulgation of Stereotypes

INSTRUCTIONS

  1. Read the case, The Media, and the Promulgation of Stereotypes Download The Media, and the Promulgation of Stereotypes(linked here, and also on page 49 in the textbook), and respond to two (2) of the four(4) questions at the end of the case in a short two-page paper.
  2. Your paper MUST contain a cover page, in-text citations, headings, and a reference page (APA Style 7th ed). Also, check the proper use of paragraphs.
  3. Paper MUST be formatted in APA style.

SUBMIT YOUR RESPONSE

  • Type your response in an MS Word document (2 pages), formatted APA style.
  • Upload this word document as your assignment submission.

TIPS

  • Check anything APA at Purdue Online Writing Lab Links to an external site.or in the Writing Resources area of the course.
  • APA is always double space, no more no less.
  • The title page must have a header and page number.
  • The Center of the title page has the title of the assignment, your name, and the college name. NO MORE!
  • Don’t forget the References page. If you list a reference, it must also appear as an in-text citation and vice versa. Never use the words “Works Cited” on the References page. Use the word “References”.
  • Refrain from using the following phrases when writing an academic paper: “I believe” “In my opinion” “I think” and “I”. The reason you use references is so you can write about what has been researched, this information has validity.
  • Use headings to take the reader from one point to another. Remember the reader has no idea what this case is about.

 

Questions to Consider

  1. In addition to racial, ethnic, and gender stereotyping, what other kinds of stereotypes have you seen in the media? How do frequent portrayals of such stereotypes affect people’s perceptions of their veracity?

 

  1. Choose one weeknight and one weekend night to watch television news during prime time. Describe the race, sex, approximate age, and other notable factors of people featured in the news. What diversity-related factors do you observe?

 

  1. One commercial that has attempted to change what was a stereotypical statement is the revised Jif ® peanut butter commercial. Previous commercials said, “Choosy Moms choose Jif ®”; the newer one says, “Choosy Moms … and Dads choose Jif ®.” What other stereotype-resistant commercials have you observed? What stereotype-supportive commercials have you observed? What messages are being conveyed?

 

  1. Investigate the circumstances surrounding the 2010 Shirley Sherrod/USDA media-driven disaster. What could have prevented the disaster from spreading with such fervor?