Compare and contrast how creating a services marketing plan is different from a tangible CPG product marketing plan. Explain how you incorporate ethics into your services marketing plan to help build and sustain long-term relationships.

Creating a Strategy for Marketing a Service

Overview
Using the service discussed in discussion in this unit, write a 1,800-word (excluding cover page and references) marketing communication plan for that service. Discuss what other communication tools you recommend they use in addition to the digital tools discussed in your discussion post. The service is a hair weave installment.

Answer the following questions about the service marketing communication plan:

Assess the segments targeted by your service’s marketing plan and discuss:
The target market for your service.
The appeal that will be used in your plan.
Product, price, and distribution strategies in the service plan.
Compare and contrast how creating a services marketing plan is different from a tangible CPG product marketing plan.
Explain how you incorporate ethics into your services marketing plan to help build and sustain long-term relationships.