Describe the ways in which business-to-business (B2B) firms segment their markets. List the steps in the B2B buying process. Identify the roles within the buying center.

Organizational cultures

1 Describe the ways in which business-to-business (B2B) firms segment their markets.

2 List the steps in the B2B buying process.

3 Identify the roles within the buying center.

4 Describe the different types of organizational cultures.

5 Detail different buying situations