Develop draft content for the Situation and Company Analysis section of your plan.

2.3 – Marketing Plan: Marketing Situation & Company Analysis

• Develop draft content for the Situation and Company Analysis section of your plan.
• In this section of your marketing plan, you will answer the question: What is your strategy, and why is it the right approach?
• The section should also include a SWOT analysis identifying the organization’s strengths and weaknesses, as well as the external threats and opportunities.