Identify what information is needed, the key questions, and marketing research recommendations. Create customer personas of the primary buyer(s) targeted in the marketing plan and factors that impact their choices.

4.3 – Marketing Plan: Marketing Information & Research Customer Decision-Making Profile

Expand your customer analysis, and summarize what influences their decision making.

You will submit the following deliverables:

• Marketing Information and Research
• Customer Decision-Making Profile

Do the following:

• Identify what information is needed, the key questions, and marketing research recommendations.
• Create customer personas of the primary buyer(s) targeted in the marketing plan and factors that impact their choices.

Follow these standard formatting guidelines for your Marketing Plan deliverables:

• 12 point, Times New Roman font
• Double-spaced
• Title Page
• Reference List