Name the five stages in the consumer decision process. What is the difference between a need and a want? Distinguish between functional and psychological needs.

DISCUSSION QUESTIONS

1. Name the five stages in the consumer decision process.
2. What is the difference between a need and a want?
3. Distinguish between functional and psychological needs.
4. What are the various types of perceived risk?
5. What are the differences between compensatory and noncompensatory decision rules?
6. How do firms enhance postpurchase satisfaction and reduce cognitive dissonance?