Leadership
Essay 2. Leadership in Business: The business school is named for Roberto C. Goizueta, a former Chairman and CEO of the Coca-Cola Company who led the organization for 16 years, extending its global reach, quadrupling consumption, building brand responsibility, creating unprecedented shareholder wealth, and demonstrating a commitment to values and positive impact on society. Roberto Goizueta’s core values guide us in educating principled leaders to have a positive influence on business and society. Provide a specific example of your leadership and explain what you learned about yourself through the experience. (300 word limit)
