Select a brand of your choice. If the brand has been around awhile, learn more about the brand history. Has the brand made any of the mistakes noted in the module resources? How did it recover from its mistake? If not, explain why it has not.

Brand Longevity

Instructions

Select a brand of your choice. If the brand has been around awhile, learn more about the brand history. Has the brand made any of the mistakes noted in the module resources? How did it recover from its mistake? If not, explain why it has not.
If your selected brand has not had a long life, provide insights from what you have learned that will help it maintain and grow its equity.
Write a short paper outlining the things you have learned.

For additional details, please refer to the Short Paper/Case Study Rubric PDF document.