Marketing’s value creation
Which of the following is not a function of marketing’s value creation process?
- Capturing value
- Delivering value
- Communicating value
- Exchanging value
All of these are part of marketing’s value creation process. Value creation is the central activity of marketing. Which is not a benefit to the firm from engaging in value creation and the ongoing process of identifying value- adding options for consumers?
- The firm is able to satisfy consumer needs.
- The firm is able to expand.
- The firm is able to build brand loyalty.
- The firm is able to sell fewer products.
- All of these are benefits to the firm.
(Answers to these two questions can be found in the Quiz Yourself Answer Key section at the end of the chapter.)
