ASSIGNMENT

Which of the following is not an example of a functional need?

  1. Physical warmth
  2. Food
  3. Shelter
  4. Love
  5. Water

Which of the following is a characteristic of a highly involved consumer?

  1. Showing greater interest in the product
  2. Spending more time researching the product
  3. Engaging in extensive problem solving
  4. Making a very thoughtful choice
  5. All of these activities characterize highly involved consumers.