Why might social business be especially useful for global companies? What were some of the benefits that IBM social tools can provide for businesses like the fictitious Green well Couture?

DISCUSSION QUESTION

After reading the case and watching the video ff,_, answer the questions in the Case Study:

1. Why might social business be especially useful for global companies?
2. What were some of the benefits that IBM social tools can provide for businesses like the fictitious Green well Couture?
3. What made Cemex a good candidate for a company-wide social network?
4. What types of things can go wrong when changing the culture of an organization to be more social and collaborative?