Acting as a potential consumer and a cross-cultural researcher, identify at least two distinct elements between the two versions of the sites and discuss why they are significant to cross-cultural marketing.

Cultural and Social

Choose a corporate website from the list provided in the International Marketing and Cultural Customization Lesson or choose one on your own that provides consumers the option of selecting a version of the company site for a specific country. Acting as a potential consumer and a cross-cultural researcher, identify at least two distinct elements between the two versions of the sites and discuss why they are significant to cross-cultural marketing.