6.3 – Marketing Plan: Pricing Strategy

Follow these standard formatting guidelines for your Marketing Plan deliverables:

  • 12 point, Times New Roman font
  • Double-spaced
  • Title Page
  • Reference List

Do the following:

  • Analyze the market and customer base as you consider.
  • Analyze the market and customer base as you consider various pricing strategies.
  • Select a pricing strategy best suited for your company and explain why this approach makes sense.