Apple Vs. Samsung
Essay should have tables, chart or graph discussing about any models: Pestel, SWOT, Porter’s 5 Ps, VRIO, Mintzberg
1. Introduction.
2. Background of chosen firm (one firm from the list of six firms in the Assessment 1 PDF file).
3. Core Competencies (of chosen firm).
4. Resource Capabilities (of chosen firm).
5. Outcomes (of chosen firm).
6. Rival firm (briefly discuss the background, core competencies, resource capabilities, outcomes of rival firm under this heading)
7. Comparison of chosen firm with rival firm (to determine which of the two firms is more successful and why).
8. Conclusion.
9. Bibliography.