DISCUSSION QUESTION

  • Can you think of examples of new products that did not function well for the customers who bought them? What went wrong?
  • Describe what can happen if product design and process design are approached separately by different work teams.
  • What are the key activities in pilot production?
  • What do you know about 3D printing? 4D printing?!
  • What do marketing, finance, and HR do when they are involved in a cross- function concurrent engineering team?
  • How can suppliers be involved in new product development?
  • Can you think of products you own that include modular design elements?