B2C E–Commerce

The development of B2C ecommerce has been a major driver of economic growth and innovation over the past two decades. B2C ecommerce refers to the buying and selling of goods and services between businesses and consumers. This type of e–commerce has revolutionized the way businesses and consumers interact, allowing for faster, more efficient transactions and a greater variety of products and services. The development of B2C ecommerce has been driven by a number of factors, including the rise of the internet, the emergence of mobile technology, and the increasing availability of online payment systems. The internet has allowed businesses to reach a much larger customer base, while mobile technology has enabled customers to shop from anywhere at any time. Online payment systems have made it easier for customers to make purchases, and have also allowed businesses to accept payments from customers in different countries. The development of B2C ecommerce has also been driven by the emergence of new business models, such as subscription–based services, marketplace platforms, and digital marketplaces. These new business models have allowed businesses to offer customers more options and better prices, while also providing them with more control over their purchases. The development of B2C ecommerce has also been driven by the emergence of new technologies, such as artificial intelligence, machine learning, and block chain. These technologies have enabled businesses to automate processes, improve customer service, and provide customers with more personalized experiences. Overall, the development of B2C ecommerce has been a major driver of economic growth and innovation over the past two decades. It has allowed businesses to reach a much larger customer base, while also providing customers with more options and better prices. It has also enabled businesses to automate processes, improve customer service, and provide customers with more personalized experiences. Finally, it has allowed customers to shop from anywhere at any time and has made it easier for them to make purchases.

• By referring to your chosen company, you should answer the following three questions in an essay format:
  

Q1. Critically discuss the key important factors and forces of B2C ecommerce industry environment that affect the chosen company choice of strategy. From your own perspective, what actions should your chosen company do to keep its competitive advantage alive? (Include facts and figures to support your opinion) (35 marks–850 words).

Q2. Based on your findings in question 1, critically evaluate the key resources, capabilities, core competences and knowledge available for the chosen company to successfully compete within its
boundary and sustain a competitive advantage? As a strategist, what recommendations would you suggest helping the company to sustain its competitive advantage? (35 marks–850 words).

Q3. Critically evaluate the chosen company Corporate and Business–Level strategies components in response to the challenges of B2C ecommerce locally and globally. (Include facts and figures to support your opinion) (30 marks – 500 words)