Describe 2-3 elements that best describe your perception of performance and imagery of that brand. How and why does the brand pass your standard in performance and imgery?

Paper

Select one brand from Interbrands’ top 100 global brands (https://www.interbrand.com/best-global-brands/) 2. Briefly Discuss the following questions in 1-2 pages in CBBE pyramid • Salience: In what context, and how often, could you recall the brand?
• Performance and Imagery: Describe 2-3 elements that best describe your perception of performance and imagery of that brand.
• Judgement and feelings: How and why does the brand pass your standard in performance and imgery?
• Resonance: Describe the main reason why you feel attachment to the brand, and also describe the nature of your attachment.

Format: MS Word, 1-inch margin, 1.5 spaced, font size 11, Times new roman
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