Discuss the ways you have seen businesses internally & externally use social media. Are there attempts effective, why or why not? Discuss the metrics an organization should use to determine if their social media presence is successful?

Business question

More and more corporations are utilizing social media to improve their engagement with both internal and external stakeholders (e.g., staff, customers, and potential customers).

• Discuss the ways you have seen businesses internally & externally use social media. Are there attempts effective, why or why not?
• Discuss the metrics an organization should use to determine if their social media presence is successful?