Explain the goals of effective business messages and the process for creating them. Identify the needs of your audience in the AIM planning process.

Business messages

1. Explain the goals of effective business messages and the process for creating them.
2. Identify the needs of your audience in the AIM planning process.
3. Gather the right information and refine business ideas in the AIM planning process.
4. Develop your primary message and key points in the AIM planning process.
5. Explain and apply positive and other-oriented tone in business messages