Explain the importance of establishing credibility for business communications. Describe how competence, caring, and character affect your credibility as a communicator.

Management Question

1. Explain the importance of establishing credibility for business communications.
2. Describe how competence, caring, and character affect your credibility as a communicator.
3. Define and explain business ethics, corporate values, and personal values.
4. Explain the FAIR approach to ethical business communications.