Identify the three principles underlying strategic positioning. Outline the five steps in the strategic-management process. Explain how an organization assesses the competitive landscape.

DISCUSSION QUESTION

• Identify the three principles underlying strategic positioning.
• Outline the five steps in the strategic-management process.
• Explain how an organization assesses the competitive landscape.
• Explain the three methods of corporate-level strategy.
• Discuss Porter’s and Welch’s techniques for formulating a business-level strategy.
• Describe how to create, execute, and control a functional-level strategy.
• Describe how to enhance your strategic thinking.