Why is motivation important in consumer behavior? Give one or two real world examples that well-reflect the important role of motivation in marketing activities (e.g., advertising, sales, digital marketing, branding, packaging, etc.).

Marketing Question

Think about a role of motivation in marketing and consumer behavior.

• What is motivation in marketing contexts?
• Why is motivation important in consumer behavior?
• Give one or two real world examples that well-reflect the important role of motivation in marketing activities (e.g., advertising, sales, digital marketing, branding, packaging, etc.).