Why is Planters struggling in 2012 Why do Blue Diamond and Wonderful have much lower market awareness than Planters despite outstripping Planter’s marketing spend in recent years?

Planters case study

Read the Planters case study thoroughly in your HBR course packets. Once you carefully read the Planters case, you will answer the following case study questions. Please restate (or copy and paste) the questions in all your responses. Use  your critical thinking (quality) vs. quantity. Please utilize the standard Time Romans font, 12 point font, double space. No need for cover page. No less than 2 pages.

1. Why is Planters struggling in 2012
2. Why do Blue Diamond and Wonderful have much lower market awareness than Planters despite outstripping Planter’s marketing spend in recent years?
3. What are the primary assets Planters has to employ toward its mission of creating value for its chosen customers? Is there any type of customer for whom Planters has an advantage over competitors in creating value?
4. Kraft has a formal process of setting out the target market to be served. Evaluate the choice for Planters. Evaluate the current positioning of Planters.
5. What positioning would you recommend for Planters going forward?