Based on research you conduct using scholarly literature on SWOT analysis, answer the following questions: 2. What analytical questions should be asked to identify the current position of the firm?

SWOT Analysis: Analyzing Competitive Position and Identifying Business Opportunities

SWOT analysis, or the analysis of a companies strengths, weaknesses, opportunities and threats, helps a business leader assess their competitive position relative to the business market, environment, competitors and customer interest.

• 1. Based on research you conduct using scholarly literature on SWOT analysis, answer the following questions:
• 2. What analytical questions should be asked to identify the current position of the firm?
• 3. What role does a business consultant play in SWOT analysis?
• 4. To what does a business compare their strengths to when conducting a SWOT analysis?
• 5. To what does a business compare their weaknesses to when conducting a SWOT analysis?
• 6. To what degree can a firm compare market opportunities to their capabilities using SWOT alone?
• 7. What additional tools can be used along with SWOT to provide a more complete picture of the businesses current competitive position?
• 8. What other tools or analyses can be done to interpret results?
• 9. If managers find a disconnect between the firms competitive position and their capabilities, what can or should be done?

Instructions: You will need to do an in-depth literary search on the topic in order to create a fully-developed response. You will need to include in-text citations and a references list for external references used in supporting your points for this question. You should have no fewer than 10 references for your response to this particular question, 4 of which must be from peer-reviewed sources.