Demonstrate knowledge and understanding of the changing nature of the global business environment, buyer behaviour in a global context and the factors which influence the implementation of an organisation’s competitive business strategy in a global context.

Thriving in a Competitive Global Context (Written Report)

Unit learning outcomes:

1.Demonstrate knowledge and understanding of the changing nature of the global business environment, buyer behaviour in a global context and the factors which influence the implementation of an organisation’s competitive business strategy in a global context.

2.Demonstrate skills and abilities in collecting and analysing appropriate information, applying a range of strategic business and financial tools and techniques available, to plan and evaluate global business and e-business operations.

Task:

During this unit you will have understood that many international businesses operating within a globalised world can be exposed to different types of risk. Consider the following question: Critically evaluate the major strategic risks that can impact a global business and identify potential risk responses. You MUST use robust industry examples to support the points you make. Important note: you must select one specific industry to focus your answer on.

You need to:

• Deliver a report that includes a detailed analysis that identifies the primary strategic risks facing an international business in your chosen industry.
• Analysis requires you to identify appropriate risk responses.
• Develop and support your analysis by ideas and techniques drawn from academic theory and up to date research.
• Ensure your arguments are backed up by evidence.