Business Question

The term project is about a virtual Business-to-Consumer e-commerce company you will establish. Analyze this business thoroughly and build a fictional company in this business with the goal of determining how the Internet can be used for: Based on the analysis, your company will develop a new Internet-based system and also develop a user interface for your Web site.

  • Implementing a B2B marketplace,
  • Implementing m-commerce,
  • Implementing collaborative commerce
  • Analysis Phase
    • Industry Analysis: What is the current business model of this industry you chose? What are the technological challenges in this current model? What are the emerging models? Who are the leaders in your business, and what made them leaders? What are the social, organizational, behavioral and legal issues surrounding your industry?
    • Infrastructure Analysis: What is the information technology infrastructure required for your business? What would be needed additionally in the B2B, mobile and collaborative commerce environments? What kind of infrastructure is being used by different companies in your business (if possible)?
    • Model Analysis: What are the common business models used in your e-business? What additional models could be necessary for your pending goals? What constraints do you have concerning competition? How would different firms collaborate in a model?
    • Product or Service & Customer Analysis: What are you selling? Whom are you selling it to? How do the products differ among competitors in the same business? Who are your primary customers? What do your customers think about your business’ strengths and weaknesses?

    E-Business Strategy

    • Select a Model: Find a business model you would like to use in your virtual company in order to expand your business into mobile commerce, B2B marketplace, and collaborative commerce. Why did you select this model? In which ways do you think this model will be of benefit to your company?
    • IT Strategy: Develop an IT strategy for your company, taking the expansion into mobile commerce, B2B marketplace and collaborative commerce into consideration. Develop a cost estimate for it. How much budget do you need for it? Is it affordable? What is the security you can show your creditors to pay it off? What is the time required to implement that infrastructure?
    • Implementation Strategy & Comparison: How are you going to implement your new business plan in these three new areas? What are the main differences between the old and new plans? What are the newly introduced challenges and risks in your new model? What does your new user interface look like (include screenshots and other illustrations if necessary)?