Essay Question
Your answers should be logical, coherent, thorough, complete and free of error. An essay question is designed to test understanding of the concepts involved in the question, the relationship of those concepts to each other, and how those concepts play out in the marketplace. Therefore, this essay requires a plan, which will identify the concepts involved, and then point out how the relationships work. If this were about a marketing or international business concept, the sections would explain each concept, explain how the concepts are related to each other, and give examples of how the concepts are present in the marketplace.
Essay should consist of: –
- Introduction (6 sentences at least)
- 3 Body Paragraphs (7 sentences at least)
- Conclusion (6 sentences at least)
The writer must make sure that the important points are included, the relationships are explained, and the examples are relevant. All this and there should be an error-free, logical, coherent argument underpinning the essay so that it makes sense to the reader. Merely mentioning the concepts without explaining them and how they are connected will result in a poor grade. Once you have identified and explained the concepts, you will have another paragraph explaining the links between the concepts and examples of marketplace (real life) situations.
1) Market entry is a key piece of any international marketing course. What are the different formats for entry and what are the risk profiles of each? Explain in detail and use examples to illustrate your answer .
