Advertisement- Media Planning
You are the media planning team of the ad agency that has been hired by Philips to create a media plan for the launch of their new juicer.
• The existing creative assets are:
• A print ad
• A long version of a TV commercial, which will be available to air in :30” or :60: format
• Using principles of media planning, create a hypothetical media plan for the new Philips Juicer.
• Your media plan must contain:
- Media Objectives
- Media Strategy
- Media Tactics
- Blocking Chart
• As smart media planners, you are supposed to work with the creative team. So make assumptions and provide your rationale that demonstrates you are doing creative, effective, and efficient media planning (i.e. doing justice to the creative campaign as well as AND….your client)
