What is your research question (thesis) you are looking to solve? Can a business thrive without the use of social media analytics? What value does this bring an organization, or business unit? If your topic is something not in a business, what value does it bring to society, etc.??

What is your chosen topic for the final project?

Write a brief summary of the topic listed above (think paper abstract)

Staying competitive in today’s market is extremely difficult and involves staying up on the innovative ways companies are gaining competitive advantage. It is pertinent today that a company does not fall behind and make use of the tools that their competitors are using. Through social media analytics, companies have the opportunity to gain timely data and information surrounding the usage of their service of good. They are able to use this information to gain information and knowledge regarding their target market. Companies are also able to use platforms to promote the company and what they stand for. This gives them a new opportunity to thrive within the market.

• What is your research question (thesis) you are looking to solve?
• Can a business thrive without the use of social media analytics?
• What value does this bring an organization, or business unit? If your topic is something not in a business, what value does it bring to society, etc.??