Write a well-sourced paper not to exceed 2 pages. Choose a brand that is not on the top 100 list that you identified in this week’s discussion. Tell us a little about the company and the products they produce.

Brand Basics

Write a well-sourced paper not to exceed 2 pages. Choose a brand that is not on the top 100 list that you identified in this week’s discussion. Tell us a little about the company and the products they produce. Is this brand a charismatic brand? If so, what makes it charismatic and what evidence do you have to support your assertion. If not, what would you suggest the company does to make the brand charismatic? What would you do to make the consumer decision process easier?