Instructions

The name of the textbook is as follows.Be sure to include it in the reference page and in at least one in-text citation:

David, F. R., David, F. R., & David, M. E. (2020). Strategic management: A competitive advantage approach, concepts and cases (17th ed.). Pearson. https://online.vitalsource.com/#/books/97801352037…

In this unit, you will continue researching the company that you selected for your final project. For this assignment, you will create a new product or service line for your firm. In your analysis, include the following items:

  • Provide a brief description of the product or service.
  • Explain how the new product or service line fits into the firm’s strategy and new mission statement.
  • Create a new organizational structure/chart for the company; explain how the new organizational structure/chart is improved.
  • What are the company’s short-term and long-term goals?

 

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