Explain 3 brand expressions you create for your company. Describe the options you will use to create your brand expressions. Include ways in which you will maintain ethical standards.

Think of a new business you are contemplating creating or already own. Answer the following in 600 to 750 words:

• List 3 names that might work for the company.
• Explain 3 brand expressions you create for your company.
• Describe the options you will use to create your brand expressions. Include ways in which you will maintain ethical standards.
• Summarize 3 features and 3 benefits of the product or service that you would introduce.
• Create a first draft of the product story you could use for the product or service you would introduce. Include the key features and benefits your product would provide that are superior to those of your competitors’ products, as well as how you would maintain ethical standards within the industry.