How do you react when you read or hear flowery, over-the-top language in promotional messages, whether it’s “the best food in town” or “the fastest smartphone on the market”?

Persuasive messaging

This week we look at how to create persuasive messaging, which is important in a world that usually isn’t very subtle. Ever feel like an ad was designed to hit you over the head with it’s obnoxious messaging?

In this discussion, consider the following questions:

• How do you react when you read or hear flowery, over-the-top language in promotional messages, whether it’s “the best food in town” or “the fastest smartphone on the market”?
• Do you dismiss it all as just marketing hype, or do you look for evidence to support the claims?
• If you instinctively dismiss promotional messages as mere “fluff,” why do you think so many advertisers continue to communicate in this style?

Expectations:

• Your first response should be a minimum of 100 words
• You should reply to a minimum of 2 other classmates’ responses with 50 words minimum
• To earn full credit you need to answer more than “I agree” or “good job.” Your discussion replies may ask a clarifying question, may relate and apply to another situation, or you can probe the question deeper. But it needs to have substance in order for you to earn points.

Here’s an obnoxious ad to get you thinking!