Strategic proposal report

The Strategic proposal report is designed to assess students understanding and application of strategy theories to the analysis of a real organisation. Students can select any organisation as the focus of this proposal, but you are advised to discuss the suitability of your choice with your seminar tutor.

Your strategic proposal report, will include

  1. Introduction to company and internal and external analysis
  2. Literature review of your chosen business strategies and theories (500 words)
  3. Two strategic models that the company could follow in order to achieve organisational objectives
  4. Justification of your suggested strategies using SAF or alternative framework
  5. Conclusion
  6. Reference list