Stakeholder Analysis
In this activity, you will conduct a stakeholder analysis for an organization of your choosing, ideally the one you will analyze for your final project. For the data for your analysis, look for information in its annual report, and in other sources such as the company’s website, press releases, sustainability reports, etc.
- Begin by reviewing these examples and graphics:
- Links to an external site.
- Stakeholder engagement guide 4_stakeholder_engagement_for_Emerging_Markets.pdf
Actions - 4_StakeholderEngagement(1).jpg
- Using the Indiana CPA Society chart as a guide, create a stakeholder analysis through the eyes of your organization.
- Who are the stakeholders? (list at least five groups). Some of your categories might be regulators (e.g., government agencies, oversight bodies like the Security and Exchange Commission); employees; shareholders/investors; supply chain vendors; sales/distribution partners; media; and interorganizational alliances (networks, coalitions, or other firms in that industry).
- How and why does your organization engage with each group?
- For each group, describe:
- the value they bring to your organization
- the value your organization delivers to them.
- Close with a summary.
- What insights have you gleaned from this analysis?
- What does the company do well in regards to stakeholder relations? What could be improved?
