What segments of donors, volunteers, clients, retail customers and potential employees should content target on this platform? What kind of content is best suited for communicating here with these potential allies and assets?

Develop five guidelines for using YouTube for your organization.
What segments of donors, volunteers, clients, retail customers and potential employees should content target on this platform?
What kind of content is best suited for communicating here with these potential allies and assets?
How long should content be, and can it be repurposed from other platforms?
How should video and photographic images be used? What kind of branding should be used on the content?
Provide one example post.

NOTE: This can be a description of a video; you do not need the entire script. You can still use the idea from Face book.