Why does this company need a new plan? Are you entering a new market? Are you proposing a new offering? Does their current plan need to be revamped?

WK1

Instructions
Submit a one (1)-two(2) page marketing plan describing your topic for your Marketing Plan due in week 7. Your paper must be in APA format with a title page, double spaced and appropriate references.

Note you can select and existing company, your own company, or one owned by a friend or family member.
Remember that your final paper is a 15-page marketing plan for a brand of your choice.

This paper should discuss the brand you are writing the marketing plan for. Explain why they need a new plan, and discuss some preliminary marketing strategies.

Topic:

Brand or company you are proposing for your topic
Brief background

Rationale

Why does this company need a new plan?
Are you entering a new market?
Are you proposing a new offering?
Does their current plan need to be revamped?
Include the rationale for the new plan.

Strategy

Who is the intended market?
Where will you access the necessary information for your final marketing plan?
Please submit the assignment in APA format, including supporting scholarly research.

Course Objectives:

Develop a Marketing Plan
Define the process for bringing a new product or service to market.