Explain why the product or service exemplifies this topic. Provide three actionable recommendations for enhancing this product or service’s digital presence in ways that are different from how it is currently being marketed.

Real-world product or service

Choose a single topic from Module 7 or 8.

• Module 7: New Retail or Desktop Manufacturing
• Module 8: Pay What You Want or Freemium Model

Then find a real-world product or service that exemplifies the topic of your choice. The product or service should NOT repeat what was already discussed in the Coursera videos and do the following:

• Provide an overview of the product or service. Include details such as the name of the product or service, the company that offers it, and how it is currently being marketed. (4 points)
• Explain why the product or service exemplifies this topic. (5 points)
• Provide three actionable recommendations for enhancing this product or service’s digital presence in ways that are different from how it is currently being marketed. (6 points)