Which publics (stakeholders) are affected most? How are they likely feeling and reacting to the current issue(s) facing the company?

Organization analysis

Nestle

Nestle Buitoni

1) The Situation Analysis (4 pages): Fully assesses the situation affecting the company and its current/potential impact on the organization’s results, operations, reputation, and the attitudes, commitment, and engagement of key publics (stakeholders), including employees (see provided situation analysis guide).

1. Situation: A detailed description of the issue or event; the reason to communicate.
2. Magnitude: The estimated impact of the situation on the company’s results, operations, reputation, and attitudes, commitment, and engagement of key publics (stakeholders), including employees.
3. Affected Publics: Which publics (stakeholders) are affected most? How are they likely feeling and reacting to the current issue(s) facing the company?