Use a portfolio approach (visuals and written commentary) to critically evaluate how the company: Has used at least four of the seven marketing mix elements in its UK operations, to reinforce its positioning within the last three years.

MARKETING ANALYSIS/ EVALUATION

ASSIGNMENT QUESTION

Choose one of the following companies:

• Fashion Home Interiors
• Hugo Boss
• Bo Concept
• Oliver Bonas
• Heals/ Habitat
• Primark
• Ikea

Use a portfolio approach (visuals and written commentary) to critically evaluate how the company:

A. Has used at least four of the seven marketing mix elements in its UK operations, to reinforce its positioning within the last three years. (40 marks)

B. Reflects strategic decisions and relevant taught theories in its marketing efforts. (30 marks)

C. Does/ can evaluate the effectiveness of its marketing efforts. (20 marks)

D. The content of your portfolio must display academic skill and integrity, appropriate to level five studies. (10 marks). You must make reference to taught theories/ models/ strategies throughout your work